Have you ever wondered what mobile billboards are? What they look like? How they work? And most importantly, how they can make YOU money? Even if you’re not sure of the answers to ALL of those questions, I guarantee you’ve seen them. Mobile Billboards are trailer wraps, car graphics or fleet graphics that advertise for your company. You’ve seen 18-wheelers driving past you on the highway with Coca Cola graphics on the side, and you’ve seen crazy looking cars going through downtown with a full car graphic, advertising for a local radio station.
Those are all versions of mobile billboards! Mobile Billboards are also noticeable and effective on the highway, but even more so in town. This turns cruising around town or running errands into an advertising campaign. In just one afternoon, hundreds of people in their cars, on the sidewalk, in parking lots, and looking out their windows will see your car graphics. It’s impossible to spot car graphics and not take note of what the graphics are advertising.
The best part is, mobile billboards also come in the form of an actual billboard being driven down the road. Billboards that are placed in high traffic areas are a great way to advertise for your company, but what would be even better is driving a mobile billboard to select locations to target a specific audience. If you market your products to large businesses, then drive your mobile billboard through the business district! With mobile billboards, you also have the option of choosing select stopping locations where brochures, literature or product samples can be distributed. You can even house your billboard in a secured garage for future use!
Mobile billboards are still rare enough that they catch immediate attention when seen on the road. Other forms of advertising are too overdone and saturated, such as television commercials, radio ads and mailers, that people don’t even take notice anymore. The best attention grabbing ads are those which are unexpected and intriguing.
One traditional but clever marketing tool is to ask a question. If the question intrigues your audience, you’ve successfully grabbed their attention. If your Mobile Billboard Ad doesnt provide them with the answer, you’ve left them with a cliffhanger. We’re all familiar with the annoying, suspenseful feeling we’re left with after the season finale of our favorite TV show ends with a cliffhanger, so utilize that in your marketing campaign!
A car dealership’s mobile billboard could ask “Did you get the best deal?” When shopping for vehicles, we all know how easy it is to get “ripped off,” and many of us spend months researching vehicles, consumer reports, vehicle history reports, and so on before investing in a vehicle to make sure we get the best car for the best possible deal, and therefore, drive off with no regrets. However, many of us don’t take as much time to research the vehicle of our choice as much as we’d like to, or we wonder if we negotiated the best possible price. There’s nothing worse than learning you were ‘ripped off,’ so presenting your target audience with that haunting question will absolutely get their attention!
Think like your target consumer, but think outside of the box and ask marketing questions that will force your audience to visit your website for the answer.
